Isn’t a great headline? It’s more. It is a illness I think most business suffer. “Do You Like Your Customers?” http://t.co/j3mDMyHY
This what most large corporations don’t understand.
They try to fix their problems creating new problems to customers.
If you are a business owner your problem is not my problem. And please, don’t fix your problems creating annoying procedures, policies, etc.
E.g. If you are a bank why would you make a policy like this?
No more than one checkbook daily. Only one daily.
Actually this is the policiy of my local bank Banesco.
Read more here
The following thought reminds me the whole thing about being a Linchpin.
"It’s not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too."
If people at corporations were more conscience of their role as linchpin’s, ownership of the role, means, deliverables and and the whole thing they mean into the corporation ecosystem, the efforts of teams would work towards same direction. And not effort, or few, would be lost. That is one part.
The other part, is that even when you work for a company the company is you. If you work for a company you endorse with your name what they/you deliver. Linchpin ones don’t allow companies hurt them, neither do things that hurt the company.
Big brands are big because they were designed in that way.
There is very few accidental facts that make them successful.
We, the start ups, need to understand what is our role in the business and pass it on.
It is not about products. There is something more behind products that is what makes possible to convert an idea into a business.
Yes, I haven’t realized about the power Amazon is getting in the book industry with Kindle + Whispersync.
It is all about 100% sync reading experience.
With paper books, bookstores, authors and publishing houses used to have part of the story. They knew what we bought, but they did not have access to what happen then. Or at least It is very hard to figure it out.
With e-books, and more specifically about Kindle and it’s Whispersync services, they are like a persistent shadow who follows me every time I do something with my e-books. Whispersync as it’s name says is a sync service that sends and retrieves information about my reading experience.
With Whispersync now Amazon knows:
- When I purchase a book.
- If I just started to read it or not.
- If I like it or not. If I switched to another or not. Or if I went back and when.
- They also know how fast I read (which can then be associated to other conclusions).
- If I highlighted. What I highlighted. And what I noted.
- If I shared and what I shared.
- What others books I have purchased, and what I would like to purchase (from my wish list).
Among many other facts.
It is all about transforming the reading experience in a data game were now the channel (Amazon) and authors can capitalize more on their business and built better products and services for readers; establish better connections and develop greatest tribes.
Amazon’s Kindle Whispersync is the check in service for books. It is even more powerful than other places and events check in services because is passive and natural. They haven’t asked me to do something different than what I am used to.
I found all this as a new world of opportunities for authors, readers and the knowledge that is inside books that fix many broken business aspects of printed business models.
I guess that if Amazon opens soon an API could be the next big thing and authors, and even teachers should pay a lot attention.
I can’t think in a short list of benefits this new business model could bring.
This is a great and neat list of five easy actionable recommendations for start ups. http://mashable.com/2009/02/24/paul-buchheit-startup-tips/ My comments: 1.- No comments. Speak by it self. 2.- Some times we think that doing more or different is what set our products apart from competitors. But is more important to recognize where others are getting wrong so your product would do right. 3.- Single thought will help virality. Products can be great, but if they are complex to articulate then you are doing it hard to me to pass it out. Make sure the product communicate core ideas and make to the point. This is probably the hard part out of the five points. 4.- Follow you passion, but don’t forget to be a doer and release your product in stages instead building the perfect thing. It is easy to stick to your dream. Bring it to earth. 5.- No comments. Speak by it self.
We, the start ups, to be successful, need to be better prepared on selling our ideas.
Most of us are geeks that can easily talk about our expertise stuff loosing the aspect of a great communication.
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers book is already in my next to read list.
You can find it here @ Amazon http://bit.ly/5jpadc
Today’s Seth Godin post about senior management (http://bit.ly/bm8SNQ) shacked my chair because tons of example can be easily being seen in many industries. If you are a creative entrepreneur with a decent understanding of today’s changes, it is easy to get mad because seniors are not bidding on new opportunities as they should.
It is certainly true that Seniors have a long expertise, experience, reputation and proved methods but that doesn’t mean they should not have creative and entrepreneurial spirit to be a perpetual junior. In fact, it would be more fun and interesting to have that management profile.
I can easily relate this with my kids. I can be the perfect father who teaches and treats them like perfect adults. Or, I can be a father with child spirit who uses, he’s expertise “only” to teach them about the edges but let them move creatively within the form. I can choose to do things where I get most of them, and they get most of me. Or, I only do my way.
I think today’s senior management is more about taking the senior experience and mix it up with junior one. Today’s business should let juniors to have more participation and decisions making while senior is more dedicated to bring things back on track to lead the change.
Management as we know today’s is also evolving. I highly recommend WSJ “The End of Management” article http://bit.ly/93n6e.
The book is already is my next to read list.